How well do you know your customers? When was the last time you really looked at your customer base?

HeadRoom strategy expert John Tooher says it’s critical to create a reliable profile of your customers. This is 80% of the battle when it comes to retaining the customers you love, and growing your customer base even more. You may know your customer’s name and phone number, but what else should be in your database? Watch the video to learn more.