Do you have a mission statement for your business? It’s so much more than just a sentence or two about “what you do.” In this video, HeadRoom managing partner and strategy expert John Tooher explains why creating and regularly updating your mission statement is vital for a successful growing business. It will force you to consider the value that you are truly delivering to customers and clients  in your day-to-day work.

Visit StrategicStatements.com to see examples of mission statements and learn more about how to craft your own.

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